Drink Works were briefed to re-build the Martini brand story and its product truth messages for onward communication internally, to trade and to consumers.
Using our unique and specialist knowledge of product intrinsics, we redefined the core messages to support and underpin the new brand platform “The World’s Most Beautiful Drink”.
Drink Works delivered the initial Global Brand Ambassador training for the “Beautiful Drink programme” and created bespoke “Beautiful Drink” presentation kits for each of them.
