John Dewar & Son’s ambitions for Glen Deveron are to establish this Highland Single Malt as a core competitor in the Malt entry segment in key European Scotch Whisky markets.
Drink Works developed a new brand essence relevant to the target consumer and harnessed the unique heritage and origin of the brand.
The exceptional location of the distillery, "where the river meets the sea", offers the unique character and substance to Glen Deveron Single Malt Whisky. It has also become the core idea behind the brand’s repackaging.
