True Tequila Character forms part of a strategy to build global consumer awareness of the Cazadores brand and the Tequila category by focussing on a message of authenticity and quality.
Drink Works developed the Cazadores brand story around provenance, quality and heritage messages engaging a leading drinks writer to craft the copy into an engaging and genuine tale.
One of the outputs is a brand book, which brings to life the rich, modern world of Tequila through graphic design, textural print techniques and location photography.
