Jägermeister, the unrivalled spirits brand icon in Germany and the world’s 8th biggest spirits brand, came to Drink Works in 2008. Their challenge was to devise a strategy for the brand to reconnect with their older core consumer group.
Drink Works rewrote the brand story, strengthening the brand’s substance and re-defining the usage strategy for older consumers, adding new ways of drinking Jägermeister.
To activate this strategy, we developed audio visual sales training material and POS support, including a range of new glassware.
