In 2008, G&J Greenall asked Drink Works to create a new stable of wholly-owned premium white spirits brands. First-to-market of these new brands was Bloom, a premium gin with a unique floral character based on chamomile, pomelo and honeysuckle.
Working closely with Greenall’s brand team and Master Distiller, Drink Works created the name, identity and packaging design for Bloom and helped the brand to launch in the UK and Travel Retail less than a year after the project was first briefed.
With its natural green glass, floral emboss and delicate neck detail, the beauty of the Bloom packaging has helped it to win the 2009 Drinks International Design and Packaging Gold Medal and been awarded by Starpack 2009 with 2 Gold Stars for Luxury Product and Designer of the Year.
