Since the initial success of spirit-based RTDs, a number of wine-based brands have been launched by beer, wine and spirit companies.
What sets Echo Falls Spritz apart is the way the packaging design places wine credibility at the heart of its communication.
There is sufficient lightness and differentiation to ensure that the bottle is not mistaken for regular wine. However, the brand name, bottle shape, closure and label are all grounded in wine language, ensuring that the consumer is clear that this is a quality wine-based drink.
