Drink Works won a 10 agency pitch for the structural design of the Powerade bottle.
“In developing the new Powerade package Drink Works illustrated that:
They act on consumer insights
They offer a variety of options
They follow through to execution
The team has a unique blend of strategic insight, creativity and technical prowess combined with a superb can-do pragmatic attitude that makes them a pleasure to work with. True professionals in their field.”
Monther El Ebrashi – EU Director Sports and Energy Drinks