Drink Works were briefed to develop bespoke packaging for the Horlicks brand.
The pack had to be ownable and reflect the night time associations of Horlicks – along with working across a range of sizes, variants and technical constraints.
“In developing the new Horlicks packaging range Drink Works demonstrated:
Understanding of consumers
Appreciation of brand equities
Creativity & ability to execute
The team are responsive, constructive and blend innovation with hands on practicality. They combine professionalism with flair and are a pleasure to work with.”
Keith Marriage – Director Packaging Development
