Part of a global strategy to build product reputation for the Bacardi brand, Drink Works’ brief was to engage leading barmen about the Bacardi rum legacy of being the world’s favourite cocktail spirit.
Over a year in the making, the project involved intensive background research, script writing, art direction and the creation of a new photographic style to build taste appeal.
The end result was a book and film to create a comprehensive guide to Bacardi’s original rum cocktails.
