TREND REPORTS

Demystifying Gen-Z

This Report looks into demystifying Gen-Z and what Drinks need to focus on to appeal to this young and powerful consumer group. It includes key insights from our research study into this tribe and explores three opportunity areas for future innovations targeting these new consumers.

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TREND REPORTS

A Free From World

This Report focuses on the rise of ‘A Free From World’. We explore the semiotics and new brands/formats that are emerging globally into 3 core areas: Natural (localism and plant-based), Functional (including Botanicals and CBD) and Craft (such as Cold Brews, Kombucha and Matcha).

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