We are on a mission to create sustainable packaging solutions for the real world. As experts in packaging innovation, we are in a unique position to assess the full impact of packaging throughout the lifecycle of a product - from production to consumer, into the post-consumption system and back around again. Our approach is rooted in Circular Economy and the realms of reality we call it; Honest Sustainability.


Reduce Retain Regenerate

Our process for this is to break the system down into 3 broad phases – Production, Consumer and the post consumption System. We use these phases to guide our packaging innovation from a macro view then zoom in to each phase as part of our process. As part of this process we have highlighted three pillars that link these phases and help us ensure we create sustainable solutions:


Reduce Retain Regenerate


We are an official partner agency
to Loop by TerraCycle®.

With the introduction of Loop in France and the US, TerraCycle® is revolutionising the way we shop. Shifting away from environmentally harmful, single-use product packaging, Loop creates sustainable new packaging solutions. Customers can enjoy their favourite products from popular consumer brands in refillable containers, delivered directly to their home. Loop then provides an empty container collection service and product refills as required.